In order to boost their sales deeper into the market, Nokia India has started “Nokia Lumia Smart Buy Back Offer” on Nokia Lumia 520 and 620. You can get a minimum discount of Rs.4000 on purchase of Nokia Lumia 520 and Rs.6000 on purchase of Nokia Lumia 620 by exchanging your old phone.
Nokia Lumia Smart Buy Back Offer
The list of compatible devices include WP7 devices such as 510, 610 and 710 as well, which is great if people want to upgrade to WP8. Other than that it also includes some symbian device as well as android. The gripe is Nokia Lumia 720 is not in the list or would have been a complete package.
How to avail the offer?
All you have to do is visit a nearest mobile store and get your old mobile assessed for its condition. Based on the condition factor of your old mobile, the discount amount will be determined. The determined discount will then be applied to your brand new puchase of Nokia Lumia 520 or Nokia Lumia 620. This offer is available at 1500 retail stores pan India.
Nokia’s Survival strategy
With popularity of Windows Phone growing day by day, it has become essential for Nokia to offer such discounts so that people are more attracted towards Nokia. Nokia slipping to the bottom of the market, plus the inception of cheaply available Chinese Androids phones like Canvas series from Micromax and Titanium Series from Karbonn have made the task of regaining the market that much more difficult.
Along with such offers, Nokia also needs to do a lot on their marketing, especially on TV ads, which I have seen in very less amount.