Are you in the process of developing a new website? Once this work has been completed, many website owners make the mistake of not completing other necessary tasks that will help to make their website a success. Below are eight things you need to do after you develop a new website.
Test Your Website
Designing and developing a website is a big undertaking. It also means there could be issues you need to sort out, and errors that need to be fixed, during the development phase. It’s vital to test your website. It should be easy to navigate, there should be no broken links and your website should be responsive and should appear properly on all devices including smartphones, tablets, laptops and PC’s.
Get a Second Opinion
The more people who test and view your website before it goes live, the better. It’s a good idea to get a second opinion from people who have nothing to do with your organization or to get help from the type of people your website is aimed at. The feedback and response you get if you do this is independent and unbiased, which is exactly what you want.
Secure Your Website and Data
If your website processes sensitive information over the internet or you sell products or services online, security is a huge concern. To combat the latest online threats, you need to be aware of and install the appropriate cyber security applications that will protect your data and your website.
Add Widgets, Add-on’s and Plugins
As well as adding components to your website that make it secure, most modern website platforms also have a range of different components that you can add to a website to increase its functionality. Known as add-on’s, widgets or plugins, these components can be used to optimize a website, make a website more secure and can be used to make a website more interactive.
Add an Analytics System
Unfortunately, many website owners create a website but don’t add any kind of tracking system to record the actions and events that take place on their website when it goes live. Don’t let this happen to your website because the data these tracking systems (also known as analytics systems) record and store is invaluable.
It tells you how people found your website, where they are from, what they viewed on your website and much more. With this information, you can continually improve your online presence and give your shoppers, customers and other people who visit your website exactly what they want.
Continue to Add Valuable Content
Once your website is live don’t neglect it. Instead, you should draw up a content marketing plan that ensures that your website is regularly updated with high quality articles, videos, images and other valuable content. If you get into the habit of doing this at an early stage in the development of your website, you are more likely to build up a much busier, profitable website.
Search Engine Optimization
The content you publish on your website should be optimized so that it follows the guidelines of the leading search engines. This includes targeting popular keywords and phrases used in your industry, linking internal pages in your website, adding external links and generally abiding by the rules of the search engines.
To optimize your website even more, you should also ‘backlink’ or add links to your website from other websites. You can do this through guest posting, social media, directory submissions and by asking other website owners to add your website link to their websites.
Promote Your New Website
The faster you get the word out about your new website, the faster people will visit it, subscribe to your newsletters and buy your products and services. Today’s social media websites make this a much easier and quicker task, so you should start engaging with people on these websites as soon as you can. In addition to this, ask everyone you meet on these social media websites to share your content with their friends and family. This exposes your website to an even bigger online audience of potential shoppers and customers.
Traditional advertising and marketing strategies still work extremely well too and you can start generating a lot of interest in your website using business cards, brochures, leaflets, magazine ads and by submitting useful articles to local newspapers that includes a reference to your website.
Developing a new website is an exciting experience in the beginning. However, the novelty soon wears off when you realize how much work is involved. Despite this, if you carry out each of the actions above, your website will be more likely to succeed and deliver the results you hoped for.