Google is still the king of search and advertising. It is doing quite well when it comes to Android, though they never really talk about its real financial impact on Google’s business. I would argue that Google Apps and Google Chrome OS have a decent shot of carving out a meaningful role inside corporations, retailers, airlines and campuses. Google Maps is a market leader and well, there is nothing like YouTube – though the monetary impact of the video colossus is still kept under a fog by Google.
However, this is where the list of sure things end. Simply take a look at this list of what I believe are important battles Google is fighting, and you begin to understand the challenges that Google faces.
Lets see the “Clash of Titans”
- Google’s Android is fighting with Apple’s iOS platform. It says a million new devices are being activated every day and there are 400 million Android devices out there.
- Google just launched Nexus 7 to essentially compete with Apple’s iPad and other tablets in the market.
- Google TV and Apple TV are in competition for the dollars and attention of connected-entertainment consumers.
- Google Drive vs iCloud.
- Google Maps versus Apple Maps.
- Google Wallet/Play versus the Apple iTunes platform.
- Google Books, Google Music and other Media versus iTunes and iBooks.
- Google’s Chrome OS is taking on Microsoft’s OS.
- Google Apps versus Microsoft Office Apps.
- Google Android versus Microsoft Windows 8 platform.
- Google Nexus 7 tablet versus Microsoft Surface tablet.
- Google Cloud will be competing for Microsoft’s Azure cloud and developer affections.
- Google Drive versus Microsoft Skydrive.
- Google Search versus Microsoft Bing.
- Google Nexus 7 versus Amazon’s Kindle Fire.
- Google Android platform versus the Amazon Fork.
- Google Cloud wants to challenge Amazon Web Services.
- Google Wallet versus Amazon payment system.
- Google Books, Google Music and other media plays versus Amazon Music, Books and Media
- Google+ versus Facebook.
- Google messaging versus Facebook Messaging.
- Google Picasa versus Facebook Photos.
- Google Ad Platform versus Facebook Ad Platform.
- Google Search versus Facebook Social Discovery.
- And there are some other companies Google is tussling with.
- Google Drive versus DropBox as a hub of mobile data and apps.
- Google Nexus Q versus Sonos.
- Google Local versus Yelp.
- Google Wallet versus Paypal, Square.
- Google Search versus Twitter.
- Google+ versus Twitter.
- Google’s YouTube versus others such as Hulu.
Basically Google is on war with every tech giants, whether be Amazon competing it with Nexus7 or Facebook with facebook wanting to build a Facebook Phone.
So you see Google is crushed from both sides – Apple with Google and Facebook with Google.
The main reason is because they have a common mortal enemy: Google (GOOG). The enemy of my enemy is my friend, after all.
Apple will never have a great social network. Facebook will never have a decent phone. Google’s trying to do both, while also staying on top in its cash cow search business.
What it costs Google ?
When I see Google fighting those battles, I can’t help but recall those history lessons I studied in High School. Rome, Napoleon and his Napoleonic wars, the Ottoman empire – they all took on challenges on multiple fronts and eventually lost. History repeat itself.
You can see that coming. First Apple removed Maps from iOS replacing it with their own Home grown Maps, next comes YouTube app. Apple is now replacing two-thirds of the default Google services on its home screen within a couple of months. This will significantly lessen revenues for YouTube and Google Maps as many market share reports indicate that the Safari browser accounts for two-thirds of mobile web browsing. (Some will claim that that Google never ran ads on the YouTube app so it’s no biggie in terms of revenue. Yet, the icon surely led to enormous traffic which does give Google user data to better target other ads and which was enormously important for the service’s market share and views which it touts to land more advertisers.)
The countdown has begin. Next is Google search services. Apple has plenty of options, Siri already deviated partial part of search, but Siri still aint mature enough to replace Google.
Watch your head “Google”
We would also like to know what you think about Google’s stategy in the market. Will it still blossom to the apex as of now? Do let us know your views via comments below.
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